Am I cited or ignored by AI answers, and what can honestly be done?

AI Search / GEO

A measured baseline of your presence in AI answers, and a programme to earn more citations.

Your buyers ask ChatGPT, Gemini and Perplexity, or read Google’s AI Overviews, before they click anything. Nobody controls those answers, and anyone who says so is selling something. We measure where you are cited, mis-described or absent, then improve the things you can control.

from CHF 1’600 /mo or CHF 2’400 audit · excl. 8.1% MWST

Illustrative data [1] [2] [1] source A [2] your page, cited sample answer

Limits first

What no one controls, and what we do.

What no one controls

  • What an AI system says on a given day. Answers change between runs and between users.
  • Whether you are cited. No payment or technique guarantees a citation.
  • When models are updated and how that changes answers.

What we measure and improve

  • How often you appear in answers to a fixed set of questions, and how you are described.
  • Which sources the answers cite, and whether yours are among them.
  • The clarity, accuracy and structure of your own pages and facts.
  • The credible mentions your brand has elsewhere.

Citation means your brand name or your page URL appears in the answer, or in the list of sources next to it. A mention without a link counts as a mention; we report both separately.

We do not guarantee citations, and we do not guarantee that AI visibility becomes revenue. We do guarantee that you will see the method and the numbers.

Signals

You need this if...

  • Buyers tell you they “asked ChatGPT” and your name was not in the answer.
  • An AI answer describes your company wrongly: old products, wrong prices, wrong city.
  • Your board asks whether you are visible in AI Overviews, and you cannot answer.
  • Competitors appear in AI recommendations and you do not.
  • You have heard a lot of claims about “ranking in ChatGPT” and want someone to sort fact from sales line.

Deliverables

What is included

AI search optimisation, also called GEO (generative engine optimisation), is the work of making your brand findable, accurate and citable in answers written by AI systems. The GEO Visibility Audit measures a fixed set of questions across the main AI products and shows how you are described, who is cited instead, and which sources the answers draw on. GEO Monthly acts on the findings: clearer pages, structured facts, consistent entity information and credible mentions, then re-measures. It suits brands whose buyers already ask AI systems for recommendations. It starts by stating what cannot be promised.

Measure

  • A fixed set of questions, agreed with you, that your buyers might ask
  • Results from each AI product tested, recorded on the same day
  • Citation and mention tally, with competitors alongside
  • A list of factual errors in how AI answers describe you

Improve

  • Pages rewritten or restructured so answers can quote them accurately
  • Structured facts: organisation, product and FAQ markup
  • Entity consistency: the same facts about you on your site and key profiles
  • Source targets: where credible third-party mentions would matter

Monitor (GEO Monthly)

  • The same question set re-run monthly
  • Changes in citation and description, plain-language
  • A short list of next actions

Not included

  • A guaranteed citation, position or share of voice
  • Control over, or edits to, what an AI product says
  • Paid placement in AI products (we do not sell it)
  • Link building (see Link Building & Digital PR)
  • Traffic forecasts from AI search

Method

How we work

  1. Choose the questions

    We agree a set of questions your buyers would ask.

  2. Run and record

    We ask each AI product, repeatedly, and record what it says.

  3. Find the gaps

    Where you are absent, wrong, or outranked by sources you can influence.

  4. Improve inputs

    Pages, facts and mentions, in that order.

  5. Re-measure

    The same questions, next month, reported plainly.

Packages

Measure once, or measure and improve monthly.

One-off

GEO Visibility Audit

A measured baseline of your presence in AI answers.

CHF 2’400

excl. 8.1% MWST

One-off. 50% due at order, balance on delivery.

Ready in 10 business days

  • Question set agreed with you
  • Results from ChatGPT, Gemini, Perplexity and Google AI Overviews
  • Citation and mention tally against named competitors
  • Errors in how you are described
  • Ranked actions with cost bands
  • Walkthrough call
Monthly

GEO Monthly

Monthly improvement and re-measurement.

CHF 1’600 /mo

excl. 8.1% MWST

3-month minimum, then 30 days’ notice.

Starts within 10 business days

  • Question set re-run each month
  • Page and structured-fact improvements
  • Entity consistency checks
  • Source target list
  • Plain-language monthly change report
Qty 1, billed monthly

Audit: one-off, 50% due at order. Monthly: 3-month minimum, then 30 days’ notice. AI products change often; the set tested is confirmed at kickoff.

All prices excl. 8.1% MWST. See pricing. Prefer one monthly package? Foundation, Growth and Authority bundle this work.

How we measure

How we measure

MetricWhy it mattersWhere it appears
Citation rate across the question set The direct measure, reported as a range, not a point Visibility
Mentions without a link Brand awareness, tallied separately Visibility
Factual errors in AI descriptions Mistakes that can be corrected at source Technical health
Enquiries that mention AI tools Self-reported, so treated as indicative Enquiries and orders

See the full report structure

Questions

Questions about AI search

Can you guarantee I will be cited in ChatGPT?

No. Nobody can. We measure, we improve the inputs you control, and we report what changed.

How is GEO different from SEO?

The work overlaps: clear pages, credible sources, accurate facts. The difference is the measurement, which is question-based rather than ranking-based.

Which AI products do you test?

ChatGPT, Gemini, Perplexity and Google AI Overviews. We confirm the set at kickoff, because products change.

Why do you report ranges?

Answers vary between runs. We run each question several times and report the spread, not a single lucky answer.

Do I need SEO first?

It helps. AI answers draw on sites that are already well structured and credible. If your basics are weak, the Audit will say so.

Is the data reliable?

It is a sample, not a census. We state the sample size, the date and the questions in every report.

Curious whether AI answers mention you?

Request a free 20-minute visibility review.

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