Services · Seven disciplines
Is my catalogue structured so Google and shoppers can use it?
Category and product pages that rank and convert, in a structure that scales.
In most stores, the structure decides more than the copy does. Filters create thousands of near-duplicate URLs, categories are thin, and products compete with each other. We fix the architecture first, then the pages, and report on orders, not sessions. Start with the Store Audit, or go to monthly Store Growth.
from CHF 2’900 /mo or CHF 3’400 audit · excl. 8.1% MWST
Signals
Filters and sorting create thousands of URLs, and Google crawls them instead of your products.
Your category pages are thin lists of products with a sentence on top.
Out-of-stock and discontinued products are handled differently each time.
You track sessions, and cannot say which pages bring orders.
Deliverables
E-commerce SEO is for online stores with hundreds to tens of thousands of products, filters and facets, and category pages that do not rank. The Store Audit examines the catalogue’s structure: categories, filters, internal linking, duplicate and thin pages, product data, structured data and feeds, and ranks what to change, with cost. Store Growth then carries out the work each month: category pages, product-page templates, internal links and a revenue-led report. We work with Shopify, Shopware, WooCommerce and custom platforms, within the limits of what your platform and developers can change.
Method
Crawl the store
We find every URL the shop generates, wanted or not.
Prune and map
We decide which URLs should exist for search and which should not.
Fix categories
Briefs, copy and links for the pages that earn the most.
Template the products
Rules for titles, copy blocks and structured data at scale.
Report revenue
Orders and revenue by category, not traffic alone.
Signature
Before.Filters create 1,200 crawlable URLs under “Shoes”.
After.Filters grouped; indexable pages limited to the ones people search for.
Rewriting product text on a tree that Google cannot crawl cleanly changes little. We fix the tree first.
Packages
A structural review of your catalogue, with a ranked plan.
CHF 3’400
excl. 8.1% MWST
One-off. 50% due at order, balance on delivery.
Ready in 15 business days
Monthly category and product work, reported in orders.
CHF 2’900 /mo
excl. 8.1% MWST
3-month minimum, then 30 days’ notice.
Starts within 10 business days
Audit: one-off, 50% due at order. Growth: 3-month minimum, then 30 days’ notice. The number of category pages per month is agreed from the Store Audit and stated in your kickoff email.
All prices excl. 8.1% MWST. See pricing. Prefer one monthly package? Foundation, Growth and Authority bundle this work.
How we measure
| Metric | Why it matters | Where it appears |
|---|---|---|
| Orders and revenue from organic search | The reason to invest | Enquiries and orders |
| Revenue by category | Shows which pages earn | Enquiries and orders |
| Indexed vs. wanted URLs | Faceted bloat shows here first | Technical health |
| Category page position and clicks | Whether restructuring helped | Visibility |
Questions
Shopify, Shopware, WooCommerce and custom builds. We say at the start what your platform makes hard.
No. We set rules and templates, and rewrite the products that matter most.
For Store Growth, we normally ask for it or for equivalent work, because it sets what the monthly work targets. If you have a recent audit from elsewhere, send it and we will tell you if it is enough.
Yes, for hreflang and structure. The Enterprise audit under SEO Audit & Strategy covers larger multilingual sites; tell us in the review.
Orders and revenue from organic search by category, from your analytics. If tracking is wrong, fixing it is the first task.
The audit marks each change by difficulty. We prioritise what your platform can do.
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