Do my pages say what my buyers are searching for?

On-Page & Content SEO

Pages that match what your buyers search for, written by people who understand your subject.

Many sites have a good product and a page that talks about something else. We start with what people type when they are ready to buy, match it to a page, then write or rework that page. Every month you get a stated number of optimised pages and new articles. We count enquiries, not words.

from CHF 1’800 /mo · 3-month minimum · excl. 8.1% MWST

Illustrative data pos. 2 pos. 1 pos. 3 pos. 4

Signals

You need this if...

  • Your best pages describe your company, not the problem your buyer has.

  • You rank for brand terms and almost nothing else.

  • Two of your pages compete for the same search.

  • You publish when you find time, with no plan tied to demand.

Deliverables

What is included

On-Page & Content SEO brings your pages in line with search intent: titles, headings, copy, internal links and structure on existing pages, plus new articles where a real question is unanswered. It suits companies with solid offers and pages that were written for the company rather than for the reader. A subject specialist briefs every piece and a human editor signs it off. We do not produce content in bulk. The packages state exactly how many pages and articles you receive each month, and the report shows the enquiries those pages bring.

Pages

  • Intent map: each target query matched to a page, with the intent noted
  • Rewritten titles, headings and body copy on the pages in your package
  • Internal links added to and from each reworked page
  • Structured data where it applies (FAQ, product, local)

Articles

  • A brief for each article: the question, the reader, the sources
  • A drafted article, edited by a subject specialist
  • A publishing-ready version in your CMS format
  • A suggested update date for each article

Measurement

  • Query and page tracking in the monthly report
  • Pages ranked by enquiries, not sessions
  • A list of pages to update, merge or retire next month

Not included

  • Auto-generated content at scale (we do not do this)
  • Photography, video or design work
  • Translation into other languages (see Local SEO for multilingual regions)
  • Link building (see Link Building & Digital PR)
  • Entering the content into your CMS if the CMS is custom and needs a developer

Method

How we work

  1. Map the intent

    We list the searches your buyers make and group them by what they want.

  2. Match to pages

    Each group gets a page. Gaps become articles; overlaps get merged.

  3. Write with a specialist

    A writer who knows your field drafts, an editor checks facts and tone.

  4. Publish and link

    Pages go live with internal links already in place.

  5. Review

    Next month’s report shows what each page earned, and what we change.

Signature

One query, one intent, one page.

Illustrative example. Not a client.
QueryIntentPageStatus
office chairs for back painCompare and buyCategory pageRewrite
how to choose an office chairLearnArticleWrite
ergonomic chairCompare and buySame category pageMerge duplicate
chair brand nameNavigateHome pageKeep

Packages

Pick a monthly volume.

Monthly

Content Starter

4 pages optimised and 2 articles every month.

CHF 1’800 /mo

excl. 8.1% MWST

4 pages · 2 articles

3-month minimum, then 30 days’ notice.

Starts within 10 business days

  • 4 existing pages optimised each month
  • 2 new articles each month
  • Intent map, updated monthly
  • Internal links on every piece
  • Monthly report
Qty 1, billed monthly
Monthly

Content Growth

8 pages optimised and 4 articles every month.

CHF 3’400 /mo

excl. 8.1% MWST

8 pages · 4 articles

3-month minimum, then 30 days’ notice.

Starts within 10 business days

  • 8 existing pages optimised each month
  • 4 new articles each month
  • Intent map, updated monthly
  • Internal links on every piece
  • Update or retire list for older content
  • Monthly report
Qty 1, billed monthly

Unused volume does not roll over, and we say so in the kickoff email.

All prices excl. 8.1% MWST. See pricing. Prefer one monthly package? Foundation, Growth and Authority bundle this work.

How we measure

How we measure

MetricWhy it mattersWhere it appears
Enquiries and orders from reworked pages The reason to do the work Enquiries and orders
Clicks and average position by page Shows whether the match worked Visibility
Pages indexed and ranking for their target query Confirms the page reaches the audience Visibility
Pages and articles delivered vs. package You see what you paid for Work done and next month

See the full report structure

Questions

Questions about content SEO

Do you write everything with AI?

No. A specialist drafts, an editor checks facts and tone. We do not publish auto-generated content in bulk.

What if you do not know my industry?

We ask for your sources and ask to speak with one of your specialists during kickoff. If we cannot write something accurately, we tell you and decline that piece.

How long before pages move?

Weeks to months, depending on competition and the page’s starting point. We do not promise a date, and the report shows movement page by page.

Who owns the content?

You do, once the invoice for that month is paid.

Can you work on a language other than English?

German, French and Italian pages are handled under Local SEO for regions, and we scope other languages at kickoff.

Why only three-month minimum?

Content needs a quarter to show a pattern. After that, 30 days’ notice.

Unsure which pages matter most?

Request a free 20-minute visibility review.

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