What is actually wrong, in order of importance?

SEO Audit & Strategy

Start here

A ranked, costed list of what to fix, and a strategy you own.

Traffic stalled, advice conflicts and nobody can say why. We crawl the site, read your search data and put every finding in order, with evidence, effort and a price band. The audit is a standalone product. It is not the first step of a sales process, and you can take it to any provider.

from CHF 1’900 · one-off · excl. 8.1% MWST

Illustrative data canonical conflicts blocked templates redirect chains thin category pages missing titles image weight impact, high to low

Signals

You need this if...

  • Traffic has stalled or dropped and nobody can tell you why.
  • You inherited a website or an agency, and you do not trust either yet.
  • Different advisers give you conflicting priorities.
  • A relaunch, migration or new shop is coming and you want the risks listed first.
  • You want to know what to buy next before you commit to a retainer.

Deliverables

What is included

The SEO Audit & Strategy is a one-off review of how your site is crawled, indexed, written and linked, from the point of view of the people who search for you. We crawl the site, read Search Console and analytics, compare the pages that should rank with the ones that do, and list every finding with its evidence, severity, effort and owner. The strategy turns the list into a 90-day plan. It is for owners and marketing leads who inherited a site, are about to relaunch, or are deciding what to buy next. Three sizes, by number of URLs. You receive editable files and a walkthrough call.

Included

  • A full crawl of the site, up to the URL limit of your size
  • Review of indexing, canonicals, redirects, status codes and sitemaps
  • Search Console analysis: queries, pages, and where visibility fell or never started
  • Review of page titles, headings and content against search intent for your key pages
  • Internal linking and site structure review
  • Page speed and rendering check on representative templates
  • Every finding ranked by impact, with evidence, effort and an acceptance check
  • Cost bands for each fix, so you can budget before you buy anything
  • A 90-day strategy: what to do first, second and later, and why
  • A 60-minute walkthrough call and editable files (spreadsheet and document)

Not included

  • Carrying out the fixes (available as Technical SEO, On-Page & Content SEO or a retainer)
  • Writing or rewriting content
  • Link building or a backlink clean-up
  • A promised ranking or traffic outcome
  • Paid search, social or web design advice

Method

How we work

  1. Access and scope

    You give read access to Search Console and analytics. We confirm the size band and goals.

  2. Crawl and measure

    We crawl the site and read your search data against it.

  3. Rank and cost

    Every finding gets a severity, an effort and a price band, then an order.

  4. Hand over

    You receive the files and a walkthrough, with the strategy for the next 90 days.

Signature

Every finding has the same five parts.

Illustrative example
Evidence
214 product URLs declare the category page as canonical.
Severity
High
Effort
Low, one template change.
Acceptance check
All 214 URLs self-canonical in a fresh crawl.
Owner
Developer

The audit is yours to take elsewhere. We do not hold back the details to make you call us.

Packages

Pick the size of your site.

One-off Start here

Essentials

Up to 500 URLs. For small company sites.

CHF 1’900

excl. 8.1% MWST

One-off. 50% due at order, balance on delivery.

Ready in 10 business days

  • Crawl up to 500 URLs
  • Ranked findings with cost bands
  • 90-day strategy
  • 60-minute walkthrough
  • Editable files
One-off

Comprehensive

Up to 10,000 URLs. For larger sites and shops.

CHF 3’900

excl. 8.1% MWST

One-off. 50% due at order, balance on delivery.

Ready in 15 business days

  • Everything in Essentials
  • Crawl up to 10,000 URLs
  • Template-level speed and rendering checks
  • Content gaps against your named competitors
  • Internal linking map
One-off

Enterprise

10,000+ URLs, multilingual.

CHF 7’500

excl. 8.1% MWST

One-off. 50% due at order, balance on delivery.

Ready in 25 business days

  • Everything in Comprehensive
  • Crawl beyond 10,000 URLs, in sampled batches
  • hreflang and language-version review
  • Stakeholder workshop with your team
  • Migration risk list, if one is planned

One-off packages: 50% due at order, balance on delivery. Monthly packages: 3-month minimum, then 30 days’ notice.

All prices excl. 8.1% MWST. See pricing. Prefer one monthly package? Foundation, Growth and Authority bundle this work.

How we measure

How we measure

MetricWhy it mattersWhere it appears
Findings raised and resolved Shows whether the list is being worked through Work done and next month
Indexed pages vs. submitted pages Pages Google does not index cannot rank Technical health
Clicks to priority pages The pages the audit ranked as most valuable Visibility
Enquiries and orders The reason the site exists Enquiries and orders

See the full report structure

Questions

Questions about the audit

Is this the free review?

No. The free 20-minute visibility review is a short conversation. The audit is a paid deliverable: a crawl, an analysis and a written plan.

Can I take the audit to another agency?

Yes. That is the design. The files are editable and every finding states its evidence.

How do I know which size to buy?

Count your indexable URLs, or ask your developer. If you are unsure, request a free review and we will tell you which band fits before you buy.

Do you need access to my systems?

Read access to Search Console and analytics. We do not need to edit anything on your site.

What happens after the audit?

Nothing, unless you want it to. You can buy the fixes from us, or take the plan elsewhere. There is no follow-up sales sequence.

Does the price change if the site is bigger than I thought?

If the crawl exceeds your band, we tell you before the work continues and you choose: stay within the band with a sampled crawl, or move up.

Not sure which size?

Request a free 20-minute visibility review and we will tell you before you buy.

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